Post by account_disabled on Feb 19, 2024 0:21:21 GMT -5
why users are more willing to hit the back button than to walk out of the grocery store empty-handed. Most prefer to do their research online and then make the purchase in a physical store, so they don’t have to wait. The needs and behavior of online consumers are very different, and most online retailers know little or nothing about them. That last point is a big problem. We can’t treat online consumers like people walking through the front door. They’re a different animal entirely. And that’s why the model most of us are using is only.
The Buying Funnel: Only Half the Story If you’re not familiar with the buying Buy TG Database funnel, it goes something like this: Conversion Strategy The Buying Funnel This isn’t the only version of the buying funnel. Some of them talk about awareness, interest, desire, then action, or use different terminology. But they all take the same basic framework: consumers realize they need something, then go through a series of steps until they buy something, and then perhaps do something else. Do these steps leave you feeling uninformed? Unsure how you could possibly use them to your benefit? Bored? That’s the trouble with this model, and others like it. The steps just sit there.
It tells us that consumers need to pass through a series of steps, but it doesn’t tell us how or why they do. Don’t get me wrong, the buying funnel isn’t without merits. It’s useful to know that there are stages in the process, and that the consumer needs to advance through all of them if you want to run a successful business. You can’t sell a solution to somebody who doesn’t even recognize a need for one. But how do we advance them through those stages, instead of sending them running for the back button? Most versions of the buying funnel don’t even give us an idea of how to do that.
The Buying Funnel: Only Half the Story If you’re not familiar with the buying Buy TG Database funnel, it goes something like this: Conversion Strategy The Buying Funnel This isn’t the only version of the buying funnel. Some of them talk about awareness, interest, desire, then action, or use different terminology. But they all take the same basic framework: consumers realize they need something, then go through a series of steps until they buy something, and then perhaps do something else. Do these steps leave you feeling uninformed? Unsure how you could possibly use them to your benefit? Bored? That’s the trouble with this model, and others like it. The steps just sit there.
It tells us that consumers need to pass through a series of steps, but it doesn’t tell us how or why they do. Don’t get me wrong, the buying funnel isn’t without merits. It’s useful to know that there are stages in the process, and that the consumer needs to advance through all of them if you want to run a successful business. You can’t sell a solution to somebody who doesn’t even recognize a need for one. But how do we advance them through those stages, instead of sending them running for the back button? Most versions of the buying funnel don’t even give us an idea of how to do that.