Post by account_disabled on Mar 7, 2024 3:38:40 GMT -5
Nowadays, activating a social media marketing strategy in the B2B sector is fundamental within a multi-channel and integrated marketing plan . A winning lever that allows not only to increase the company's brand awareness and web traffic towards content, but also to attract new customers and establish a more direct and immediate dialogue with its community . Clearly, it's not easy. While on the one hand investing in social media for a B2B company may seem less attractive compared to other types of channels, activating the right social media marketing strategy can be the lever that gives the business an edge , guaranteeing a series of competitive advantages such as greater brand visibility, optimizing the acquisition of leads within the market.
Social Media Marketing Strategy: why Germany Phone Number your company can't do without it To answer this question , it would be enough to cite some data from the Executive Summary Report Digital 2021 created by Hootsuite. (Source: Digital 2021 Global Overview) In 2021, there are over 4.20 billion active users on social media , with an increase of over 1 billion in the last 3 years (+13% in 2020). A continuously growing figure, as demonstrated by the increase of over 280 million users recorded from January to July 2021, with an average time spent on social media of 2 hours and 24 minutes. (Source: DIGITAL 2021 GLOBAL OVERVIEW) Global data, therefore, indicates an increasingly widespread and massive use of social media. And Italy is no exception.
According to the DIGITAL 2021: ITALY report , created by We are Social and Hootsuite , in Italy there are 41 million active users on social media and there was an increase of over 2.2 million users in the last calendar year (equal to 5.7%). (Source: DIGITAL 2021: ITALY) Social media users are, therefore, constantly growing and the platforms themselves allow their profiling, identifying their tastes, behaviors, habits and interests. Ignoring the value of social media, not having a company profile, or worse, having one but not including it within a marketing strategy, means choosing not to use a powerful weapon, certainly already in the hands of competitors.
Social Media Marketing Strategy: why Germany Phone Number your company can't do without it To answer this question , it would be enough to cite some data from the Executive Summary Report Digital 2021 created by Hootsuite. (Source: Digital 2021 Global Overview) In 2021, there are over 4.20 billion active users on social media , with an increase of over 1 billion in the last 3 years (+13% in 2020). A continuously growing figure, as demonstrated by the increase of over 280 million users recorded from January to July 2021, with an average time spent on social media of 2 hours and 24 minutes. (Source: DIGITAL 2021 GLOBAL OVERVIEW) Global data, therefore, indicates an increasingly widespread and massive use of social media. And Italy is no exception.
According to the DIGITAL 2021: ITALY report , created by We are Social and Hootsuite , in Italy there are 41 million active users on social media and there was an increase of over 2.2 million users in the last calendar year (equal to 5.7%). (Source: DIGITAL 2021: ITALY) Social media users are, therefore, constantly growing and the platforms themselves allow their profiling, identifying their tastes, behaviors, habits and interests. Ignoring the value of social media, not having a company profile, or worse, having one but not including it within a marketing strategy, means choosing not to use a powerful weapon, certainly already in the hands of competitors.